Industrial Neuroscience Laboratory
Industrial Neuroscience Laboratory
The Industrial Neuroscience Laboratory of Sapienza University of Rome, the first in Italy since 1989, develops innovations based on scientific knowledge in the recording and analysis of signals caused by the brain activity and other physiological processes.
Application are provided where monitoring, instant by instant, instinctive reactions of a human person can generate value for a company in relation to their customers, communications or products.
The applied signal recording techniques are at the frontiers of scientific knowledge.
We have been involved, day by day, in different experimental and industrial areas such as:
- Neuromarketing: measuring users' instinctive reactions during interaction with marketing stimuli (advertisements, websites, social media, products, point of sale).
- Human Factors: measuring stress and mental workload of skilled operators – such as pilots or air traffic controllers in aeronautics - in real time and in an operative environment (not only in the labs), during training or while executing a difficult task.
- Clinical Area: testing the quality of neuro-medical devices, particularly cochlear implants, by directly measuring the mental effort they cause after each hardware and/or software update with the aim of demonstrating improvements and benefits for the user.
- NeuroAesthetics: studying users' implicit responses when viewing works of art