Neuromarketing Researcher

Dr. Stefano Menicocci is an expert in the development of innovative Virtual Reality solutions and the application of Eye Tracking methodologies for research and neuromarketing. He earned a Bachelor's Degree in Psychology of Social Processes and a Master's Degree with honors in Cognitive Neuroscience and Psychological Rehabilitation from the University of Rome "Sapienza".

Since 2020, he has been registered with the Order of Psychologists of the Lazio region.

Since 2018, he has worked as a neuromarketing researcher at BrainSigns, where he is responsible for the development of virtual environments for therecording of biosignals and the design and analysis of eye tracking research protocols, used to investigate visual attention. He has participated in numerous Neuromarketing research projects with major companies such as TIM, Loacker, and EY.